I did a little research on this ad before posting it, and found out how cool it was! VW was having a 72 hr sales promotion, that entailed media coverage and ads in the paper, but what they did differently than most was add in what looked to be a hand written scribble to the top of the ad saying it was the last day of the sale. The sale was a huge success, VW aimed at selling 800 cars, but instead sold 2000 during the sale. I thought that including "the scribble" was such a unique and strategic way of getting the message across.
Y&R: Buenos Aires
The spanish in this ad says, "that usa jeans are so tight they complicate the use of the pockets." I think that what they mean by this is that converse shoes can be worn with anything, regardless of fashion trends. Y & R is taking a bit of a risk with these print ads because in my opinion people consider shoes to be trendy and fashionable and these ads are in a way saying that they aren't.
Ogilvy and Mather: Beijing
I thought this commercial was great. It was a funny how they depicted the Razor phone as super sharp razor able to cut through apartment floors and an entire car. I know that it isn't hard to come up with simple play on words, but producing it at such a level makes the commercial incredible.
JWT: NY
This reminded me SO much of the monster.com commercial with the stork. Anyways, I thought it was adorable showing the lonely rubber ducky! Diaper ( or diaper related) commercials are usually a baby waddling around in a diaper and the mother chasing after, so it was nice to see something different.
BBDO takes a very new approach for advertising chewing gum. The two other gum campaigns that stick out in my mind are the Wrigley's Double Mint commercials and the Orbit "Dirty Mouth" commercials, which are generally light-hearted and fun spots to watch. Clearly, Wrigley's Five gum is different than these, providing an experience similar to indoor skydiving (..?). It looks exciting to me!
DDB Chicago
DDB shows us another hilarious Bud Light commercial to follow the "Swear Jar". What I really like about these beer commercials is that they attract there target market with humor, but with what I think is a slightly more sophisticated level of humor. With this type of "funny" they attract there usual market as well as females and possibly older clientele as well because it isn't the typical "college boy" scene found in most beer commercials.
TBWA/Chiat/Day
Watching this spot for the first time I was utterly confused on what was going on until the very end. I enjoyed the creativity of the different kinds of "cushions". From the bouncy balls to the tires and the trampoline to many others. They were all different objects, but had the a similar element in common. The use of those really gave the audience the "ohhh now it makes sense" moment which I think makes the commercial more appreciated in general.
Goodby Silverstein
In this Sprint ad Goodby compares the power and capabilities of a Sprint phone to a futuristic device by being "Ahead". The flashlight animation used in this spot is what I find to be the most noticeable and appealing quality of the ad. The art direction, use of colors, and speed of scenery is also entertaining to watch. Most importantly it is the little extra that provides the commercial with the "imagination factor." Without this it would just be another ad of someone announcing to switch to their cell phone provider because it's better in some way. This ad illustrates a story in a while that excites and attracts the market in a positive way by sparking curiosity in the product.
GSD&M Idea City
I am a loyal Southwest Airlines customer, because of the great deals, no charge for bags, and no assigned seats rule. This commercial focuses on the fact that bags "fly free" on Southwest, which on other airlines can be a huge expense. GSD&M played on the fact that they walk through a jet tunnel, similarly like football players walk through a tunnel to play a game. This spot ran during football season, making it much more relevant at that time.
Dieste Harmel & Partners San Francisco
Dieste presents this advertisement in a light-hearted, cheerful manner. The fun animation is fun to watch see where the story was going. I think that it also effectively attracts the target market, by showing the young boy (that is the most likely to get dirty and need to use Clorox used on clothes) talking with his mother (the actual user of the product)
Latin Works Super Bowl XLII
The work Latin Works does for Bud Light does not impress me very much. The strategy of this ad is typical to the usual Bud Light work I have seen before, get the beer to get the girl. Nothing new. However what I suppose does make this different is that they play the race card WAY to much, to the point where it is borderline inappropriate.
