I love seeing all the great things that Weiden and Kennedy is doing with the Old Spice account. All of the TV spots are entertaining and this is the first print ad I had seen from them. I did not understand it at first, before reading the tag line at the bottom. It presents the problem well though, no guy wants to be the weirdo with chunks of deodorant under their arms.
Dentsu
This ad was much longer than any I have seen in a while. It was however interesting to watch, I like the art direction and the music that went along with the scenes. I still am confused on how that commercial had anything to do with Toyota. Maybe he is in the chair the whole time because that's what you're in while driving a car..? Despite the strange meaning I thought it was a cool commercial to watch.
BBH
Levi's jeans is one of the first accounts that BBH received on opening their agency, so it is no surprise that there ads for them have gotten better and better over the years. They have made Levi's not just another pair of jeans, but a cool and sexy lifestyle. The ad is also produced very well and seeing this for the first time, it is a little confusing on why there are hurdling through walls, but the line at the end, "freedom to move" closes the gap.
Richards Group
If you are from Texas you have deffinently come across the Chick fil A cows billboards or other print ads. It has become a little over done in my opinion, they have begun to run out of clever things the cows can say, and now I think the campaign is just too old and over used now. It is good idea for a campaign, but we are all so OVER IT!
Doner Canada
In this Mazda promotion they are giving away $500 to all grads that purchase or lease a vehicle. There is no doubt that this is a funny advertisement, but I do not think it is a good way to position Mazda. It makes the car seem like it is only worth $500 and that it only for young party animals. I think that doing this campaign they are repelling a lot of other potential older, more mature customers.
Cramer-Krasselt, Chicago
This was humorous, and makes a good point for the company. Even in last minute situations you can depend on airtran to give you a good deal on flights. I think this is a very relatable ad, not necessarily this exact situation, but sometimes we all get caught up in something and just want to jump in a plane last minute. For instance, my family always plans trips the last minute, and I am sure we always get screwed over with a higher price because we booked so late.
If you have not been able to tell from my previous posts, I really like watching animals in commercials. I thought it was a nice play on the idea of the chicken sandwich having "kick." It only makes logical sense for a spicy chicken sandwich to come from a chicken that literally kicks, with even more strength than the karate kid!! Hilarious, pretty creative, and much enjoyed.
VitroRobertson
I think this commercial is very edgy. I absolutely HATE people who think it is okay to talk on their cell phones or text constantly in the middle of a conversation or at certain important events. What made it so shocking was that it was not just at a business meeting, it was at a funeral! I could not believe that he answered his phone, but I was so relieved when the squirrel jumped on his face! Cell phone karma should be a real thing.
Cliff Freeman and Partners
I think this is a very effective print ad. It is a little shocking and unexpected as far as public service announcements go, but I think that since it is for AIDS awareness, it is appropriate. It deffinently catches the attention of readers and gets them thinking of AIDS.
Kirshenbaum & Bond
This ad does not really impress me too much. It doesn't make sense to me. If the joy is riding in or driving the BMW, why do you have to jump in the car in some crazy or extreme way??? I think the message at the end contradicts the advertisement itself. I think to make the ad more effective it should be more focused on driving the car and experiencing joy, rather than doing weird things and jumping in.
This ad translated means "come as you are". I think this is cute and completely true. McDonald's is a VERY casual fast food chain they do not care what any one looks like coming in ( even Darth Vader) as long as they're willing to pay for some food! It is very light-hearted and simple. I find it very amusing.
Arnold Worldwide
I think this commercial is good. I like seeing a commercial for alcohol that does not involve attractive people out dancing at a club. Instead, Arnold focuses on tradition and quality, which I think is very important in regards of hard liquor. I think that the target market for Jack Daniel's appreciates the type of spot that they made for the product.
McKinney
I found this to be a very creative print ad. I think the writing involved is clever and very funny. It's nice to have good writing like this where you do not have to think too hard to understand the print ad, but it does involve some knowledge of casual (maybe even pop or street) language.
I do not think this is the best of Malibu's MALIBOOM BOOM campaign, but still pretty fun to watch. I like how they show all the different people who are dancing to their radio show, even dogs! I think this type of commercial suits well for the product. Malibu is a rum and showing two islanders endorsing the product and having a good time with it really makes the product seem legit. If actual people from the islands enjoy Malibu, you know it has to be good!
Saatchi & Saatchi Malaysia
I got a kick out of this commercial. I think it Saatchi & Saatchi successfully directed to this spot to their target market for the product. It's aim is a typical young men, and I felt that all of those ideas came straight from a guy's head. Robots, gorillas, cave men, everything was right on. Ending it with an attractive girl is of course the only way a man would give up the beer.
Leo Burnett
This is great! This advertisement is a little risky, but I think it works. It's hard to tell from the beginning what the product is. First seeing this I thought for sure it had to be a "what happens in vegas, stays in vegas" ad, but I was wrong! It is shocking and surprising to learn that it is only about paint. This shock value made it a memorable product.
Fallon London
I did not understand this commercial at all. It is somewhat entertaining to see their eyebrows wave to the beat, but not as much to make me want to ever watch it again. Basically, everyone loves chocolate and there are SO many other, BETTER ways to advertise it. Overall, disappointing and not about the product at all.
Kaplan Thaler Group
These commercials have what I think every think is them, humor, information, a story. People cannot help feeling sad for the lonely old mop, but seeing what all the great things the swiffer does is awesome. I think that it reaches a wide target market because it is good-natured humor every one can laugh at.
Team One Warsaw
I thought this was really dumb. However, it was one of the only Team One ads I could find online that was not in Spanish, so it had to do! I thought it was very stupid, but I can see how some people may find it funny. Better work next time Team One?
I saw on youtube that this XBOX commercial won a Clio Award in 2008, so I decided I should watch. Unfortunately, I have never played Halo before so I was VERY confused throughout the whole thing, until I had someone explain a little bit about what was going on. Despite that I still do not really know what's going on in the ad, I can see why it won that award. The scenery is so murky and creepy and the man in the ad plays the part extremely well.
Campbell Mithun
This print ad for Nature Valley Fruit Chips is very aimed toward the target market. Generally, people that eat fruit chips want to know that they are a natural snack and all the prints in this campaign show the snack in such light. Not only does it look natural and healthy, it is simple and easy to understand.
Mullen
This commercial shows how helpful the company is with accommodating it's customers, which is extremely important with a shop that is solely ran online. However, I did not like it at all. Is there anyone who likes looking at people puppets? They're scary!! I understand why they would want to do more than just having to people talk on the phone, but they should have come up with a better idea. I think that two regular humans on the phone with each other would have been a much better alternative.
Deutsch
Snapple has always taken the approach of claiming to have the "best stuff" in there drinks. This is the first ad I have seen that they made very comedic. When seeing the peach at the beginning waiting to be examined while wearing a hospital gown, I knew it was going to be a great spot. The other very funny part is the play on random drug testing with the "random preservative testing". They showed many things in a humorous way, but also made a good point regarding the quality of their product. I thought it was a very successful campaign and it is now my favorite Snapple ad.
Hill Holliday
I like this because I think the monster looking chip bag IS scary and also because I think it's completely ironic that this is a Dunkin Donut ad. It would be different I think if Jamba Juice or Smoothie King advertised there smoothies this way, because for the most part all the food/snacks sold there are relatively healthy. However, looking around in the Dunkin Donut case you can find a plethora of very scary snacks. In all fairness, the smoothie is probably the healthiest thing they have going for them, but still I find it amusing they would say actually say that in their ad.
Carmichael Lynch
A fish driving a car AND being chased by the cops. Yeah, this is brilliant. It successfully attracts the target audience because people that love fishing (like myself), think it's hilarious seeing fish doing things crazy things. In addition to that, after seeing this I'm sure it attracts people to want to go and lure in a bad fish that has ran from the cops. Right?
Lowe
I had no idea that Lowe made these commercials until doing a little research. I've seen them before and thought they were so funny. I love how they created this idea that this mustard is a "finer pleasure". The best part is the guy's face that is being driven in the black Rolls Royce, when asked by the guy riding in the other Rolls if he has any Grey Poupon. He gives him this look that looks like "of course i do.. what planet are you from?!?" This ad is CLASSIC.
Draftfcb
First seeing this print ad I was confused, but once I read the tagline "milks favorite cookie", it made perfect sense. I think it is so clever for them to show that oreos are so dunkable that they wear snorkel gear. For some reason whenever I see animals or objects (in this case food) in people clothes I think it's the funniest/greatest thing ever! So, for people that know me choosing the goofiest Oreo picture is not a surprise.
TM Advertising
I feel that even though this spot is so silly, we can all relate to being in some weird situation away from home and wanting to jump on the next flight back. In these situation you are most likely to be with relatives or co-workers. Overall I thought this ad was very entertaining and most recent American Airlines spots I have seen have not been funny like this one, so I thought it was a good move for them to give us something to laugh about.
McCann Erickson San Francisco
Where would we all be right now if we didn't have Microsoft software? It is used EVERYWHERE and imagining how we would ever manage going through school without the Microsoft tools like Word, Powerpoint, Excel, is crazy. I think that this print ad is trying to say that Microsoft provides us with tools that help express our idea and let us succeed, in whatever it is that we want to pursue.
The Martin Agency
I have always loved the Geico Gecko spots, it is my favorite ad that Geico does by far ( WAY better than the cavemen). The whole idea of a Gecco business man with an Australian accent is hilarious, and this is just one of many of his spots that I love watching. This one in particular is not even focusing on a service of the insurance, instead a ringtone! That's is how awesome the gecko has become, he can talk about something unrelated to the product and it's still great.
