Wednesday, April 21, 2010

Publicis


Publicis London

I do not think this is the best of Malibu's MALIBOOM BOOM campaign, but still pretty fun to watch. I like how they show all the different people who are dancing to their radio show, even dogs! I think this type of commercial suits well for the product. Malibu is a rum and showing two islanders endorsing the product and having a good time with it really makes the product seem legit. If actual people from the islands enjoy Malibu, you know it has to be good!


Saatchi & Saatchi Malaysia

I got a kick out of this commercial. I think it Saatchi & Saatchi successfully directed to this spot to their target market for the product. It's aim is a typical young men, and I felt that all of those ideas came straight from a guy's head. Robots, gorillas, cave men, everything was right on. Ending it with an attractive girl is of course the only way a man would give up the beer.



Leo Burnett

This is great! This advertisement is a little risky, but I think it works. It's hard to tell from the beginning what the product is. First seeing this I thought for sure it had to be a "what happens in vegas, stays in vegas" ad, but I was wrong! It is shocking and surprising to learn that it is only about paint. This shock value made it a memorable product.



Fallon London

I did not understand this commercial at all. It is somewhat entertaining to see their eyebrows wave to the beat, but not as much to make me want to ever watch it again. Basically, everyone loves chocolate and there are SO many other, BETTER ways to advertise it. Overall, disappointing and not about the product at all.


Kaplan Thaler Group

These commercials have what I think every think is them, humor, information, a story. People cannot help feeling sad for the lonely old mop, but seeing what all the great things the swiffer does is awesome. I think that it reaches a wide target market because it is good-natured humor every one can laugh at.



Team One Warsaw

I thought this was really dumb. However, it was one of the only Team One ads I could find online that was not in Spanish, so it had to do! I thought it was very stupid, but I can see how some people may find it funny. Better work next time Team One?

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