WPP

Grey: Israel

I did a little research on this ad before posting it, and found out how cool it was! VW was having a 72 hr sales promotion, that entailed media coverage and ads in the paper, but what they did differently than most was add in what looked to be a hand written scribble to the top of the ad saying it was the last day of the sale. The sale was a huge success, VW aimed at selling 800 cars, but instead sold 2000 during the sale. I thought that including "the scribble" was such a unique and strategic way of getting the message across.



Y&R: Buenos Aires

The spanish in this ad says, "that usa jeans are so tight they complicate the use of the pockets." I think that what they mean by this is that converse shoes can be worn with anything, regardless of fashion trends. Y & R is taking a bit of a risk with these print ads because in my opinion people consider shoes to be trendy and fashionable and these ads are in a way saying that they aren't.


Ogilvy and Mather: Beijing

I thought this commercial was great. It was a funny how they depicted the Razor phone as super sharp razor able to cut through apartment floors and an entire car. I know that it isn't hard to come up with simple play on words, but producing it at such a level makes the commercial incredible.


JWT: NY

This reminded me SO much of the monster.com commercial with the stork. Anyways, I thought it was adorable showing the lonely rubber ducky! Diaper ( or diaper related) commercials are usually a baby waddling around in a diaper and the mother chasing after, so it was nice to see something different.